Workshop – AI-Powered Image Creation

Campus: Paris
Start date: March 2026

This workshop is a professional-level creative laboratory where participants learn to imagine, design, and produce complete campaigns powered by artificial intelligence (AI). They also develop a deep understanding of the ethical issues, authorship questions, and innovation dynamics that accompany these new practices.
This workshop combines theoretical input, case studies, practical exercises, technical demonstrations, and artistic direction to offer a complete immersion in the creative uses of AI.

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Objectives, Target Audience and Required Level

Objectives

Understand the technical and ethical fundamentals of generative AI.
Master AI tools.
Build coherent images: portrait, fashion, still life, advertising.
Develop a concept, visual series, or mini AI campaign.
Explore visual storytelling and the first steps toward AI video.
Acquire a professional methodology for AI-assisted art direction.

At the end of the training, each participant will leave with a series of professional images, a completed campaign concept, and a clear methodology for continuing their work independently.

Target Audience and Required Level

Professional photographers and artists wishing to expand their creative palette.
Designers, digital creators, and visual storytellers interested in using AI to enhance their work.
Beginners and intermediate AI tool users seeking practical and advanced techniques with MidJourney.

No prior knowledge of AI is required. A basic understanding of photography or design is a plus, but not mandatory.

Equipment

Participants are encouraged to bring their own laptop to work directly within their personal environment and get the most out of the software tools. However, computers will be available at the school for those who prefer.
If the laptop does not have an Ethernet port, participants must bring a compatible adapter.
Lastly, it is essential to have a credit card to subscribe to Midjourney at the beginning of the course and to any other software (Nana Banana Pro, Topaz AI, and Krea).

Workshop Program

Duration: 6 hours

1. Conceptual and ethical introduction

Machine Learning vs Deep Learning: understanding the basics.
The author in the age of AI: who really creates?
Ethical and legal use: copyright, liability, image rights.
Professional issues: agencies, studios, creative industries.

2. Introduction to and mastery of Midjourney

Interface, advanced settings, and key options.
Image editing integrated into Midjourney.
Photographic lighting schemes in prompts.

3. Prompt Engineering & Artistic Direction

Anatomy of a professional prompt.
Building a visual intention: subject, style, lighting.
Using ChatGPT to develop prompts, scripts, and variations.
Visual settings.
Creating consistent characters and products.

Duration: 6 hours

1. Case studies & prompting strategies

Analysis of professional AI images.
Advanced customization methods in Midjourney.
Practical case study: transforming an artistic concept into a visual campaign.

2. Realism & visual consistency

Ultra-realistic portraits: skin, gaze, ambiance, textures.
Commercial & artistic still life.
Consistent characters across multiple images (visual storytelling).

3. Creating campaign concepts & visuals

Designing mood boards and visual storytelling.
Developing an overall concept for a brand.
Creation of visual narratives and development of consistent characters from
different angles.
Design and production of complete advertising campaigns for brand universes.
Introduction to AI video.
Professional upscaling techniques with Topaz AI.

Enrollment and Contact

Registrations are open all year round and subject to availability.
Feel free to contact Spéos if you have any questions about this program.
At any time you are most welcome to come and visit the school, just make an appointment!

Enroll Now!

FAQ

Artificial intelligence does not replace the entire traditional photographic process, but it can automate or optimize certain stages:

generating visual ideas and quick mood boards,
exploring concepts before real-world production,
creating reference images to guide a shoot,
suggesting creative variations in post-production.

AI becomes a complementary tool that enhances the workflow rather than a complete substitute for photographic practice.

AI is particularly useful for:

prototyping visuals across multiple creative directions,
generating inspirational materials for campaigns,
testing visual styles before committing to costly production,
producing elements to integrate into composites or hybrid visuals.

These applications save time, expand creative possibilities, and accelerate decision-making in a professional context.

Building a coherent visual identity with AI-generated images relies on:

a clear art direction and well-defined creative guidelines,
choosing a consistent aesthetic and visual universe,
using AI tools with reproducible parameters,
harmonizing and refining the results in post-production.

AI becomes a tool serving a thoughtful aesthetic, not an unconstrained image generator.

A portfolio incorporating AI-generated images should:

present projects within a narrative or conceptual framework,
explain the role of AI in the creative process,
demonstrate visual and artistic coherence across series,
balance generated images with original productions when relevant.

A well-designed portfolio makes AI a narrative asset rather than an end in itself.

Transforming an idea into a cohesive series requires a clear methodology:

defining a strong narrative or conceptual intention,
identifying keywords, styles, and visual references,
configuring the AI tool to generate iterations aligned with the vision,
sorting, selecting, and refining the produced images.

This process enables the creation of strong, visually consistent bodies of work.

AI is a rapid experimentation tool that allows you to:

generate multiple versions of a visual concept,
compare stylistic directions,
visualize ideas before committing human and technical resources,
quickly refine intentions before moving into production.

It enables the exploration of ideas without immediate material investment.

Integrating AI into a creative strategy involves:

defining clear objectives (speed, exploration, style),
adopting consistent workflows,
combining human talent with automated tools,
ensuring the quality and originality of the produced visuals.

AI fits into a strategic, methodical, and results-oriented approach.

Standing out with AI involves:

integrating your own visual style into AI-driven productions,
mastering the chosen parameters and algorithms,
selecting, editing, and contextualizing the images effectively,
using AI as a creative tool rather than a simple generator.

This approach makes it possible to offer distinctive visuals aligned with a strong artistic or brand identity.

Practical information

Workshop – AI-Powered Image Creation

Upcoming sessions in English:
– Saturday, March 28 and Sunday, March 29, 2026
– Saturday, June 6 and Sunday, June 7, 2026
Upcoming sessions in French:
– Saturday, April 11 and Sunday, April 12, 2026
– Saturday, June 13 and Sunday, June 14, 2026
Languages of instruction: French, English
Price: €1,500
Training format: 2 sessions of 6 hours each