Workshop – AI-Powered Image Creation

Presentation of the Workshop

This workshop is a professional-level creative laboratory where participants learn to imagine, design, and produce complete campaigns powered by artificial intelligence (AI). They also develop a deep understanding of the ethical issues, authorship questions, and innovation dynamics that accompany these new practices.
This workshop combines theoretical input, case studies, practical exercises, technical demonstrations, and artistic direction to offer a complete immersion in the creative uses of AI.

  • Understand the technical and ethical fundamentals of generative AI.
  • Master AI tools.
  • Build coherent images: portrait, fashion, still life, advertising.
  • Develop a concept, visual series, or mini AI campaign.
  • Explore visual storytelling and the first steps toward AI video.
  • Acquire a professional methodology for AI-assisted art direction.

At the end of the training, each participant will leave with a series of professional images, a completed campaign concept, and a clear methodology for continuing their work independently.

  • Professional photographers and artists wishing to expand their creative palette.
  • Designers, digital creators, and visual storytellers interested in using AI to enhance their work.
  • Beginners and intermediate AI tool users seeking practical and advanced techniques with MidJourney.

No prior knowledge of AI is required. A basic understanding of photography or design is a plus, but not mandatory.

Participants are encouraged to bring their own laptop to work directly within their personal environment and get the most out of the software tools. However, computers will be available at the school for those who prefer.

If the laptop does not have an Ethernet port, participants must bring a compatible adapter.

Lastly, it is essential to have a credit card to subscribe to Midjourney at the beginning of the course and to any other software (Nana Banana Pro, Topaz AI, and Krea).

Upcoming sessions in English:
– Saturday, January 31 and Sunday, February 1, 2026
– Saturday, March 28 and Sunday, March 29, 2026
– Saturday, June 6 and Sunday, June 7, 2026

Upcoming sessions in French:
– Saturday, February 7 and Sunday, February 8, 2026
– Saturday, April 11 and Sunday, April 12, 2026
– Saturday, June 13 and Sunday, June 14, 2026

Languages of instruction: French, English
Price: €1,500
Training format: 2 sessions of 6 hours each

Workshop Program

Duration: 6 hours

1. Conceptual and ethical introduction

  • Machine Learning vs Deep Learning: understanding the basics.
  • The author in the age of AI: who really creates?
  • Ethical and legal use: copyright, liability, image rights.
  • Professional issues: agencies, studios, creative industries.

2. Introduction to and mastery of Midjourney

  • Interface, advanced settings, and key options.
  • Image editing integrated into Midjourney.
  • Photographic lighting schemes in prompts.

3. Prompt Engineering & Artistic Direction

  • Anatomy of a professional prompt.
  • Building a visual intention: subject, style, lighting.
  • Using ChatGPT to develop prompts, scripts, and variations.
  • Visual settings.
  • Creating consistent characters and products.

Duration: 6 hours

1. Case studies & prompting strategies

  • Analysis of professional AI images.
  • Advanced customization methods in Midjourney.
  • Practical case study: transforming an artistic concept into a visual campaign.

2. Realism & visual consistency

  • Ultra-realistic portraits: skin, gaze, ambiance, textures.
  • Commercial & artistic still life.
  • Consistent characters across multiple images (visual storytelling).

3. Creating campaign concepts & visuals

  • Designing mood boards and visual storytelling.
  • Developing an overall concept for a brand.
  • Creation of visual narratives and development of consistent characters from
    different angles.
  • Design and production of complete advertising campaigns for brand universes.
  • Introduction to AI video.
  • Professional upscaling techniques with Topaz AI.

Enrollment and Contact

Registrations are open all year round and subject to availability.
Feel free to contact Spéos if you have any questions about this program.
At any time you are most welcome to come and visit the school, just make an appointment!

Enroll Now!