Workshop Overview

At a time when artificial intelligence (AI) is revolutionizing photographic practices, this training offers photographers the opportunity to discover and master generative AI tools to enrich, accelerate, and reinvent their creative process.
 
Through theoretical contributions and numerous practical cases, participants will learn how to integrate AI into their visual production workflow, from shooting to post-production, while respecting ethical and legal frameworks.

  • Understand and master the fundamentals of artificial intelligence and how it can be applied to photography.
  • Identify the main generative AI tools and their fields of application.
  • Learn to craft effective prompts to generate text or images via AI.
  • Gain hands-on experience with tools such as ChatGPT, Midjourney, DALL-E, Firefly, Photoshop Beta, Lightroom, Topaz, etc.
  • Complete a full visual production incorporating various AI-assisted stages.
  • Address ethical, legal, and professional issues related to AI use in imagery.
  • Develop creativity and added value by integrating AI into photographic practice.

Target Audience
Professional photographers (advertising, events, portrait, corporate).
Creatives, graphic designers, retouchers, videographers looking to broaden their skill set.

Prerequisites

  • Proficiency in photography (shooting, retouching, workflow).
  • Comfortable with computers and web navigation.
  • No prior knowledge of artificial intelligence required; the course will cover all topics progressively.

Licenses and computer
A credit card is required to take out a Midjourney subscription at the beginning of the course (approx. €30).
It is recommended that participants bring their own computer, so that they can familiarize themselves with the software directly on their own work environment (i.e. with their own Photoshop, Lightroom or Firefly license), although Spéos can open a temporary account for training purposes.

Connection
Participants whose computers do not have an Ethernet port will need to bring a compatible adapter.
A connection to the school’s Wi-Fi network is also possible.

Language of instruction: French
Price: €1,870
Course format: 4 training days (3 half-days and one full 7-hour day)
Next Sessions: Spéos offers a choice of 3 (independent) sessions. Choose the one that suits you best:

Session A: September 26 to October 5, 2025
Course dates and times:
– Course 1: Friday, September 26, 2025, 4pm to 7:30pm
– Course 2: Saturday, September 27, 2025, 9:30am to 1pm
– Course 3: Friday, October 3, 2025, 4pm to 8:30pm
– Course 4: Saturday, October 5, 2025, 9am to 1pm and 2pm to 5pm

Session B: November 7 to 15, 2025
Course dates and times:
– Course 1: Friday November 7, 2025, 4pm to 7:30pm
– Course 2: Saturday November 8, 2025, 9:30am to 1pm
– Course 3: Friday November 14, 2025, 4pm to 8:30pm
– Course 4: Saturday November 15, 2025, 9am to 1pm and 2pm to 5pm

Session C: November 28 to December 6, 2025
Course dates and times:
– Course 1: Friday, November 28, 2025, 4pm to 7:30pm
– Course 2: Saturday, November 29, 2025, 9:30am to 1pm
– Course 3: Friday, December 5, 2025, 4pm to 8:30pm
– Course 4: Saturday, December 6, 2025, 9am to 1pm and 2pm to 5pm

Instructors

Benjamin Chosson

With over 13 years of experience in digital marketing, content strategy, and innovation, Benjamin Chosson supports brands and creative teams in adopting emerging technologies, particularly AI, to rethink how they produce, distribute, and enhance their content.

He currently works as an AI Implementation Manager at an international communication consultancy. His role involves defining a vision, coordinating concrete use cases across communication fields (creative, strategy, media, production, etc.), designing augmented workflows, training teams in these new practices, and shaping future business models.

His approach is both strategic and operational, always with one clear objective: making AI an accessible, mastered, and value-generating tool for today’s and tomorrow’s creators. Generative AI is profoundly transforming creative professions: photography, video, ideation, writing—ushering in a new era.

These tools do not replace talent or creativity but amplify ideas, accelerate processes, and open new avenues for expression. In this dynamic, Benjamin helps professionals understand, test, and integrate these new possibilities into their daily work.

As part of the “Photography & AI: Expanding the Realm of Possibilities” training, he provides a clear and concrete analysis of how these technologies impact the creative value chain: image generation, automated retouching, AI-assisted art direction—with a strong focus on viable, legally sound, and professionally relevant solutions.

Edwin Cohas

Edwin Cohas has been a photographer for 14 years.
The son of a photographer, he grew up surrounded by images, light, and studio equipment.

From a young age, he had the chance to assist various photographers, driven simply by curiosity and passion, which allowed him to discover the richness and diversity of photographic worlds.

Trained in graphic and digital communication, he has specialized in several areas: still life (perfumes, jewelry, pharmaceuticals), corporate reportage, professional portraiture, and interior architecture.

His work has been published in magazines such as Elle, Le Figaro, and Les Échos. He has collaborated with agencies like Extreme, Bronson, Manitoba, and Vivacy.

For several years, Edwin has been integrating artificial intelligence (AI) into his workflow. He uses it to create visual atmospheres, generate or extend backgrounds, enhance retouching (textures, color grading), and streamline the layout of visuals for his clients.

He also uses AI for content writing, publications, social media, and overall communication.

Edwin has been actively interested in AI for 4 years, and as a photographer for Stratégies magazine, he regularly attends conferences that allow him to keep up with industry developments.

© Edwin Cohas

Workshop Program

Duration: 3h30

General introduction

  • Presentation of instructors, training schedule, and learning outcomes.
  • What can I do with AI today?
    • Improve my workflow
    • Generate “illegal” images
    • Generate “legal” images
    • Generate visuals from a photoshoot
    • Image retouching
    • Light management
    • Upscaling (enhancing image quality and sharpness using AI algorithms that recreate missing details)

Introduction to Artificial Intelligence

  • What is intelligence?
  • The various types of AI
  • What is generative AI?
  • The two types of generative AI: foundational (text) and diffusion-based (images)
  • The evolution of AI to date

Understanding and mastering foundational and diffusion AI

  • What are LLMs (Large Language Models) and how does AI understand us?
  • What is Deep Learning and how does AI learn? What types of answers does it provide?
  • How does diffusion AI work?

Duration: 3h30

Differences between a web search query and a prompt

Prompting for foundational AI using ChatGPT (applicable rules for all foundational AIs)

  • Best practices
  • ChatGPT user interface overview
  • Best practices for the ideal prompt
  • Illustrated case study
  • Practical exercise with ChatGPT
  • Key takeaways

Prompting for diffusion AI (applicable rules for all diffusion AIs)

  • Best practices (including legal considerations)
  • Midjourney user interface overview
  • Best practices for the ideal prompt
  • Illustrated case study
  • Practical exercise with DALL-E / Midjourney (depending on licenses)
  • Key takeaways

Duration: 4h30

AI tools by category

  • “Illegal” image generation (DALL-E, Midjourney, etc.)
  • “Legal” image generation (Firefly Beta)
  • Visual generation from photoshoot (Pimento, Takeoff, etc.)
  • AI-assisted image retouching (Photoshop & Photoshop Beta)
  • Light retouching (Lightroom)
  • Upscaling (Topaz)

Brief overview of other Adobe AI-integrated tools: Boards / Illustrator / Premiere / Dreamweaver / Bridge

Which tools for which professional sectors?
(Event photographers, reporters, wedding, corporate / advertising photographers / portraitists)

Duration: 7 hours (4h + 3h)

Practical implementation of all previously covered content

  • Product photoshoot “powered by AI”
  • “IRL” photoshoot (“In Real Life”)
  • Use of Pimento technology for training a custom AI model
  • Prompting with LoRa experimentation (Low-Rank Adaptation for fine-tuning image generation models)
  • Firefly Beta & Photoshop Beta
  • Generating images from scratch
  • Adding elements to existing images
  • Lightroom
  • AI-assisted sorting (via Bridge)
  • Upscaling (with Topaz)

Key takeaways

  • How to integrate AI into my profession
  • How AI can help improve marketing and sales
  • How to stay updated
  • From photo to video: a small step!
  • Bonus tools: Google Note LLM
  • Closing remarks

Enrollment and Contact

Enrollment is open year-round, subject to availability.
Feel free to contact Spéos if you have any questions about this program.
You are also welcome to visit the school anytime — simply make an appointment.